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NASCAR Current TV Deal vs. NFL – Part 2

Posted by chadmusselman on November 8, 2007

NASCAR vs NFLIn the last post we discussed the TV deal and compared it to the NFL’s deal based on the number of NFL games and NASCAR races per year. We determined that the current TV deal for NASSCAR is worth about 1/6 of the NFL’s, but has about 1/7th of the contests, so based on that the contracts are pretty comparable.

What wasn’t reviewed were the ratings for the NFL and NASCAR. Obviously ratings are what bring in advertisers and make money for the TV networks that broadcast the events. The higher the ratings, the more companies will pay to advertise during NASCAR or NFL, the more the TV networks make, and in turn more money paid to the NFL or NASCAR for the rights to broadcast the events.

By visiting jayski.com I found information on the NASCAR TV ratings over the 2005 and 2006 season along with ratings for the races run so far this season. Here’s an overview of what I found:

Season Average % Chng from
—— Rating* . prev year
2005 .. 5.5 …. N/A
2006 .. 4.8 …. -12.8%
2007 .. 4.3 …. -10.4%
Overall …….. -21.8%

The LA times indicated that the average rating of an NFL game broadcast by CBS, Fox, & NBC in 2006 was 10.4, easily over twice the NASCAR rating. Ratings for the last three Daytona 500s are: 10.9 in 2005; 11.3 in 2006, and 10.1 in 2007 which is right at, or slightly above the rating of an NFL game in 2006.

*One rating point is about 1.1 million households

As you can see, the average rating of NASCAR is headed in the wrong direction. It’s unrealistic to think that NASCAR can become as popular as the NFL (at least in the next 5 or 10 years), but it’s not good to see the ratings of the races continue to go down. What can NASCAR do to bring viewers back and get interest in the sport back up?

Leave a comment and let me know your thoughts. In the next posting we’ll discuss what needs to be done to get the TV ratings back up and people watching more NASCAR.

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